What Is Circular Beauty? And Why It’s the Future of Natural Skincare

If you’ve checked out our UpCircle range or spent any time scrolling through clean beauty trends, you’ve probably come across the term "circular beauty". But what does it actually mean — and why should you care?

Here’s the lowdown on circular beauty, how it’s changing the game for natural skincare and how you can be part of it.

First Things First: What Is Circular Beauty?

Circular beauty is all about keeping resources in use for as long as possible. Instead of the traditional "take-make-waste" model, circular beauty brands like UpCircle design products to reuse, refill, recycle, or even upcycle ingredients and packaging — creating less waste and more impact.

UpCircle is all about turning waste into wonder and high quality, natural skincare products. Take its best-selling face scrub, for example: made from used coffee grounds collected from London coffee shops, giving your skin a natural exfoliation while reducing landfill waste. Then there’s the facial moisturiser, which gets its glow-boosting power from raspberry seeds leftover from jam production — rich in omega oils and antioxidants. The eye cream (one of my personal favs that helped me during those sleep deprived postpartum days) uses date seed extract, repurposed from the date industry, to help brighten and firm tired eyes. And one of the most refreshing? UpCircle's toner, made from the residual water of organic mandarin fruit, a by-product of the juicing process that’s packed with skin-loving nutrients. It’s circular beauty in its purest form — smart, effective, and kind to both your skin and the planet.

Circular beauty is more than just a trend — it’s a better way to care for your skin and the planet. You don’t have to sacrifice results, ingredients, or luxury. In fact, with the right products, your skin will thank you for making the switch.

So if you're ready to upgrade your skincare game, check out our curated collection of natural skincare in Malta — all chosen with sustainability, ethics, and you in mind.

👉 Browse our circular beauty picks now at ReRoot Malta👉 And follow us on Instagram @rerootmalta for more eco beauty inspo